The focus of our last few blogs have all been on Facebook, but today we’re switching gears to a different platform that can be just as potent as Facebook…Instagram. Instagram is another social sharing network that focuses on picture sharing. Fun fact: It’s actually owned by Facebook. Instagram allows you to post photos to your actual page, but it also — which brings us to today’s topic– allows you to update your followers with live stories.

Stories operate similarly to Snapchat — they are pictures or videos documenting your day-to-day life. The difference between stories and posting to your live feed is that stories (like Snapchats) disappear after 24-hours. They are designed to give your followers a glimpse into your real-time, day-to-day activities and experiences.

If you follow our sister company, ChiroUp, you will have seen our activity on Instagram Stories. From a business standpoint, live stories are one of the best ways to give potential patients a glimpse into your practice.

Let’s check out 3 reasons why posting on Instagram Stories is important for your practice:


1. A New Option for Real-Time Marketing
Real-time marketing allows your potential patients to see exactly what your business is doing right now. This is important, as we live in a society that is constantly looking for the next thing. Don’t just “tell” your followers, “show” them why you are the #1 trusted provider in your area.


2. Offer Transparency & Build Trust
Going live on Instagram stories is a very transparent way to show your followers who makes up your practice, and therefore who they can expect to see when they come in. The more familiar they are with the people in your practice the more peace of mind and confidence they will have to stop in.


3.Get In Front of More People
According to the latest Instagram Stats, 250 million Instagrammers are active on Instagram stories. That is a lot of eyes to reach each day. The more you can promote your brand across a social media platform, the better chance your followers have to recognize & remember your practice.


And in case you need any more incentive to post: it’s free. Need I say more?


For a step-by-step guide to creating an Instagram story, download CSM’s walk-through!


About the Author

Sarah Bertelsman | Digital Marketing

Sarah Bertelsman | Digital Marketing

Sarah Bertelsman is the digital marketing manager for ChiroUp, an online clinical and business resource for Chiropractors. Sarah enjoys spending time outside and is passionate about reducing the amount of plastic ocean pollution. For questions regarding the blog or Chiro Social Media, you can contact Sarah at