With 2.19 billion users each month, Facebook is a potent platform for chiropractors wishing to grow their practice or maintain their online reputation.

However, this means more than just having a business page that you occasionally post to. As a chiropractor, you need to know how to optimize your posts in order to stand out from the competition in order to market your excellence to the people who matter most in your community. Here are three simple tips to keep in mind:


1. Quality over Quantity

A common misconception is that businesses need to post content at least once a day in order to keep followers engaged.  However, that is not necessarily true. Finding stimulating and relevant content takes time. And as a chiropractor, that time can be limited to your primary obligation of treating patients. A great rule of thumb is to post quality over quantity. If you find yourself posting just to have a fresh post on your page, you might way to evaluate: is this post relevant to my followers? This is important because over-posting with little to no engagement can trigger Facebook to view your posts as spam, which can affect who sees your posts.


2. Entertainment + Education

So this brings us to tip #2: Make sure your post content is engaging. Consumers look to business pages for two things: entertainment and education. Take this as an opportunity to show your practice’s personality and to explain what prospective patients can expect from your office. Be sure to include some kind of follow-up action at the end of each post, such as sharing an experience or clicking a link to learn more.


3. 2-Way Communication is Key

Great! Now you know how to boost interest and action from your followers.  Now it’s your turn to engage. Responding to the comments on your posts is one of the best ways to best optimize your page and to boost further engagement. One easy way to do this is to set aside 10 minutes of your day to respond to any comments or questions (that don’t violate HIPPA). Commenting back on your posts strengthens your relationship with your followers. And, if they already are a patient, these (Non-PHI) conversations can be used as social proof to any new prospective patients.


Short on time? Let Chiro Social Media do the work for you! Chiro Social Media creates and posts evidence-based content to your practice’s Facebook page daily.


About the Author

Sarah Bertelsman | Digital Marketing

Sarah Bertelsman | Digital Marketing

Sarah Bertelsman is the digital marketing manager for ChiroUp, an online clinical and business resource for Chiropractors. Sarah enjoys spending time outside and is passionate about reducing the amount of plastic ocean pollution. For questions regarding the blog or Chiro Social Media, you can contact Sarah at sarah@chiroup.com.