Facebook has two ways to post content: paid posts & organic posts. Organic posts are the messages, videos, or pictures that you post to your business page, hopefully, every day. Those organic posts will capture “likes” and comments from the people who currently follow your page. Sometimes you’ll even get lucky and a friend will share your page post, and in return, you end up reaching more people. But maybe you want to reach more people without having to rely on your friends to share your post. That is where Facebook’s paid posts come in handy.
If you own a business page, there’s no doubt that you’ve seen the little blue “Boost” button that shows up on the bottom of your page posts. It can seem daunting, and so maybe you’ve never clicked it, but that little button holds the power to reach hundreds– even thousands, of new people throughout your community.
Facebook’s “boost” button is the easiest way to promote your posts. It lets you do it all from the comfort of your Business page, so you don’t have to worry about trying to figure out how to manage the alternate Ad Platform; which is a whole nother story.
With just a couple of mouse clicks, you can direct who and where your ad reaches. Start building your community today- get boosting!